Shop by category
- HardzThe Atomic Hardz are all quality tested lures for all different situations
- PlazosThe Atomic Plazos have been field tested for over 12 months to get them perfect for everyday fishing scenarios
- Semi-HardzThe Atomic Semi-Hardz are a new soft bodied lure that fish find irresistble
- SeekerzThe Atomic Seekerz jig heads are built on ultra sharp Gamakatsu hooks. The range comprises Standard and Heavy Wire, Hidden Weight and XOS
- TrickBitzCustomize your existing lure or paint a new one. Trick-Bitz have everything you need!
- ArrowzStraight to the Point! Integrating the most advanced designs with the finest materials including Fuji components and performance focused full graphite blanks; Arrowz is equal parts precision, poise, and power.